Torabika Capuccino

Torabika Cappuccino X PUBGM

Objectives

  • To give exposure as much as possible about consumer promo with Tencent (PUBG Mobile)
  • Make digital activity during period campaign to make people redeem the code
  • To motivate daily consumption of Torabika Cappuccino through playing the game

Result

  • Make an integrated campaign through online & offline activation.
  • Got +2,5k submission during period campaign & 26,3 million impressions for 6 weeks on social media.
  • Collaboration with many KOLs gamers to introduce the campaign both IG & Youtubers.