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Torabika Capuccino
Torabika Cappuccino X PUBGM
Objectives
To give exposure as much as possible about consumer promo with Tencent (PUBG Mobile)
Make digital activity during period campaign to make people redeem the code
To motivate daily consumption of Torabika Cappuccino through playing the game
Result
Make an integrated campaign through online & offline activation.
Got +2,5k submission during period campaign & 26,3 million impressions for 6 weeks on social media.
Collaboration with many KOLs gamers to introduce the campaign both IG & Youtubers.
Kompetisi Nikmat, THR Semangat
INA-LAC 2020 Website, e-Brochu...