Drink BengBeng

Scenario Expression Challenge on Instagram


  • To explode the hype for the new DBB TVC while also checking whether or not the audiences understand the conveyed messages.
  • To increase social media asset’s followers and create engagement.


  • DBB is a new product with new created social media assets.


Followers of DBB Instagram increase 11,1k followers

The Challenge Participants 10k+

Engagement rate was as high as 9,1%