To educate the target market about Torabika Jahe Susu’s ingredients and benefits
To motivate daily consumption of Torabika Jahe Susu especially during the pandemic time
To re-activate Torabika’s dormant instagram
Results
The competition was a big success, not only because it was felt so relevant with the situation at that first social distancing phase, but also helped many people to understand how to keep their stamina by enjoying delicious Coffee with Red Ginger, plus got rewarded for Ramadan too.