We would like our target audiences to experience DBB and start forming their habits of drinking DBB every day during Ramadan Month, ie. Buka Puasa.
Participant can show & tell their excitement of drinking DBB for buka puasa, everyday for 1 month, and the winners will get a prize in the form of traveling to overseas & a memory for life.
Number of DBB instagram followers increased 8k followers in a month
Number of the 30 days challenge’s participants was 5,8k+ vs target 2k
The number who post consistently daily was 35% and the longest duration was 30 days
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