We would like our target audiences to experience DBB and start forming their habits of drinking DBB every day during Ramadan Month, ie. Buka Puasa.

Participant can show & tell their excitement of drinking DBB for buka puasa, everyday for 1 month, and the winners will get a prize in the form of traveling to overseas & a memory for life.

Objectives

• To increase sales of DBB by taking the best advantage of Ramadan month - the most festive season of the year

• To start forming habit of drinking DBB everyday by challenging (and rewarding) the participants to consume DBB every after Buka Puasa through Ramadan Month

• Making participants be committed to consume DBB & post it on their Instagram daily was not easy

• The target was not only the quantity of participants but mainly the quality or the participants who post daily for the longest period

• The reward must be attractive 

Number of DBB instagram followers increased 8k followers in a month

Number of the 30 days challenge’s participants was 5,8k+ vs target 2k

The number who post consistently daily was 35% and the longest duration was 30 days