Drink Beng-Beng

Augmented Reality Kepoin Kamu on Instagram Story


  • To ride on the hype in Instagram and make DBB perceived as the hypest brand too
  • To increase the engagement with the followers


  • DBB was among the few first who did this AR and getting approval from Instagram took very long


It went viral very fast
The participants reached 9,7k vs target 1,5k