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Drink Beng-Beng

Augmented Reality Kepoin Kamu on Instagram Story

Objectives

  • To ride on the hype in Instagram and make DBB perceived as the hypest brand too
  • To increase the engagement with the followers

Challenges

  • DBB was among the few first who did this AR and getting approval from Instagram took very long

Results

It went viral very fast
The participants reached 9,7k vs target 1,5k
Scenario Expression Challenge ...
Kompetisi Nikmat, THR Semangat